One river; many lands
The Murray River is 2520 kilometres long and runs as a border between NSW and Victoria and finishes at the Coorong in South Australia.
First the key was to develop a brand for the Murray River – Discover Murray River was born in 2007.
- Interpretive elements
Once I’d worked through the current brand needs of the region, I started developing different visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region.
Murray River books
The Murray River is a spectacular and diverse landscape. As it winds through south-eastern Australia, it’s expanse of ancient and diverse landscapes showcase a layered tapestry of colours, textures and experiences.
Starting up near the Snowy Mountains of New South Wales and Victoria our aerial journey takes us from Khancoban at the base of the Kosciusko National Park along the stunning Upper Murray to the rushing waters that have carved steep cliff channels and fed vast river red gum forests. We then enter the Mallee and outback from the remote semi-arid landscape between Victoria, New South Wales and South Australia, the Riverland, the inspiring carved golden fossilised cliffs of the Murraylands and out to the expanse of lakes Alexandrina and Albert, where it spills into the Coorong, Murray Mouth and finally the Southern Ocean.
The aerial landscape photography highlights the region’s lush farmlands with extensive vines, orchards and agriculture which are fed by the Murray’s valuable waters. When the high river comes these images capture the powerful beauty of a fast flowing river system where the river’s banks are broken and the floodplains enjoyed the glorious and vital benefits of those waters.
Welcome to the Murray River from above. A book many years in the making, where we hope you’ll love the journey and beauty of the river’s enchanting river landscapes from the air. Where the river’s thread of life and beauty becomes self evident through this stunning aerial book.
Outback & Mallee Book – Mildura & Surrounds
The Outback and Mallee takes in Mildura, Wentworth, Robinvale the Mallee and Millewa of Victoria and New South Wales to the South Australian border. A beautiful landscape with World Heritage Mungo National Parks, Murray-Sunset National Park and Hattah National Park. Great food, wine and other experiences on the Murray River to enjoy. This book showcases this wonderful region in an easy to read, contemporary style with great images.
Discover Murray River Passport and Visitor Guide
The development, concept and design of the Discover Murray River Passport and Visitor Guide was developed to help visitors and local businesses promote the Murray River region.
I also built and developed new town maps for visitors and a new stamp system for all the visitor centres along the region to encourage visitors to stop and enjoy each town. This all worked with the Discover Murray River apps I’d built at the time and website as one strong communication strategy including linking to advertisers websites.
The booklet was designed as a handy A5, 172 pages with vouchers.