Zesty Map Design
Let’s find some amazing places to enjoy!
The art of Map Design is rewarding. As maps relate to travel and are an essential communication tool, design maps is very much relative to the needs they server and the details required. Maps are a powerful and simple guide to discover something, whether it’s a location or a reference or to give better context to a story. Map design is very much a passion of mine and I’ve worked with many local groups, communities and organisations to deliver contemporary yet appropriate design services and stories with mapping.
Murray Darling Junction Interpretive signThe design of the Murray Darling Junction Interpretive sign was a real joy and honour! The previous sign had been long standing and tired. It is Australia’s Murray Darling Heartland and we had to design a sign that worked with the new branding while fitting into the existing signage frame. The front utilises one of my aerial photos to show the river’s converging and the reverse of the sign has interpretive information about the significance of the river’s and the junction. See Wentworth Branding >
All Seasons Holiday Park Map
Maps are essential for holiday parks to guide their customers to the right cabin or camp area. I produced this design was introduced to make the park more contemporary and is uploaded to the client’s website and is updated as the client’s location changes. All Seasons Holiday Park branding >
River of Honour
Discover Murray River War Trail (VIC, NSW, SA)
The Murray River region across New South Wales, Victoria and South Australia contains a vast range of War Memorials to honour the fallen and those that sacrificed themselves for Australia as well as highlight various wartime activities.
This Discover Murray River War Trail aims to assist and educate those travelling our great river region to connect with the stories of the those communities who acknowledge their fallen and showcase some of the wonderful experiences, museums and monuments you can experience that preserve and protect the legacy of our diggers for the future. See more > murrayriver.com.au
Morgan Happee Trail
Having worked with the Morgan and Cadell community and tourism for many years allowed me to see opportunities to help the communities grow tourism brand through improved branding resources, communication and education.
Designing this Morgan Happee Trail is a hertiage walk around Morgan. Still one of the best preserved river towns on the Murray today. I still support the visitmorgan.com.au website and developing new trails, walks, business support brings me great reward.
Coorong Country Tourist Map and Guide
Working with the Coorong Country website, Brand Action developed an A2 folded map that closes to DL.
Brand Action went into the region to research new tourism and travel opportunities which included the development of a new tourist drive for the Tolmer Gold Escort Route. These new opportunties aim to help the region and local businesses by encouraging visitors to discover the Coorong’s natural beauty, stories and wildlife.
The map is available as a free download from the Coorong Country website as pdf. Coorong Branding >
World’s largest Murray River Map
When you enter the Euston Club Resort you’re greeted by the world’s largest Murray River map on their reception wall. The Euston Club approached me to design a large 10m x 4m wall map of the Murray River that really added value to visitors to the club and tourists travelling along the river. The map took sometime to develop due to the file sizes required for output working with a local signwriter.
Ngarrindjeri Journey of the Coorong, South Australia
This easy to follow A4 map as designed was part of the Murray River, Lakes and Coorong visitor guide.
The maps showcases the indigenous experiences in the Coorong, South Australia and also highlights the local drives the area. We designed a great character driven map that stood out on the page and showed the authenticity of the Ngarrindjeri culture. Coorong Branding >
Wentworth Town and Region map
Working with the Wentworth Visitor Information Centre, Wentworth Shire Council and the local industry and community, Brand Action have gone on to fully develop the region’s new branding. Creating the brand Wentworth Region: Australia’s Murray Darling Heartland.
Design a range of visuals that were fresh, inviting and consistent on brand message includes these wonderful region and town maps. Wentworth Branding >
Discover Murray River Passport and Visitor Guide
The development, concept and design of the Discover Murray River Passport and Visitor Guide was developed to help visitors and local businesses promote the Murray River region.
I also built and developed new town maps for visitors and a new stamp system for all the visitor centres along the region to encourage visitors to stop and enjoy each town. This all worked with the Discover Murray River apps I’d built at the time and website as one strong communication strategy including linking to advertisers websites.
The booklet was designed as a handy A5, 172 pages with vouchers. Discover Murray River Branding >
Ouyen Town Mallee Map
The wonderful Mallee town of Ouyen in Victoria approached Brand Action to design a new town brochure and map. Working with Mallee Highway and Discover Murray we designed a refreshing new brochure for the town. Surrounded by National Parks we positioned Ouyen ‘Heart of Victoria’s North West Parks’. Overall image gives feel and character to promoting the region and town.
Mildura Shared Riverfront
Along the length of Murray River in Victoria, a strip of land approximately 60m (or 3 chains) in width was permanently reserved for public purposes in 1881. The 1989 Land Conservation Council Mallee Area Review classified the majority of this public land as Murray River Reserve, to be managed to protect its natural and scenic values, conserve flora and fauna, protect sites of archaeological, cultural and historical importance, allow flood mitigation, protect stream banks from erosion and provide opportunities for informal recreation. I designed and illustrated a series of interpretive signs that communicated the benefits of this in different parts of the walk for the Mildura Rural City Council.
Zesty Projects that create success
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >
Arura Group Stays Branding
Arura approached me for a rebranding of their accommodation business. Formerly Port Hughes Accommodation Centre we rebranded the name to have more character and many other elements. More >
As a start up ARKObots branding is pitched at the education sector. Fun colours with some stability that shows joy and a modern style. The brand icon allows for diverse application. More >
Mungo Lodge & Tours Branding
Mungo Lodge approached me to rebrand their business. This included full re-design, new byline ‘Unearth Mungo Ancient Story’ and brought everything together to tell their unique story of the outback lodge. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Fleurieu Penisula Tourism Maps
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
All Seasons Houseboats & Holiday Park Branding
Overseeing the successful brand development for All Seasons Houseboats and Holiday Park in Mildura. More >
Discover Murray River Branding
Development of a diverse range of visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region. More >
Euston Club Resort Branding
I worked through the club’s brand needs and we started developing different visual identity elements from both offline to online that aimed to continually build the club’s presence in the region and beyond! More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >