#more than a day trip
The Murray River is 2520 kilometres long and runs as a border between NSW and Victoria and finishes at the Coorong in South Australia.
First the key was to develop a brand for the Murray River – Discover Murray River was born in 2007.
Once I’d worked through the current brand needs of the client we started developing different visual identity elements with digital maps that aimed to continually build the presence in the region and for visitors.
- Interpretive elements
Fleurieu Penisula Tourism Map
Fleurieu Peninsula Tourism needed a new tourist map for the region and ATE. They contacted me to help with the design and production of the maps. The client was looking for something fun and conveyed easily to visitors to the region accessibility to the local towns and what’s in the area.
We sourced a range of images to use on the map and designed it to be used either digitally or printed. The map was translated into Chinese. They client’s byline is #morethanadaytrip
Fleurieu Penisula, Adelaide Hills and Kangaroo Island Tourism Map
Fleurieu Peninsula Tourism contacted me after the success of the first map to assist with a tri-region map promoting the different experiences in the Adelaide Hills, Fleurieu and Kangaroo Island. After much collaboration between the stakeholders, I drew up a series of bespoke icons for the map that was supplied to the client electronically.
Fleurieu Peninsula Boards
Design of a large display board at Wellington on the Murray River. The client wanted a design that fit in with their existing maps and could be a large display with the other regions for visitors coming to the area. This also extended to the design of all the boards below within the brand guidelines for each region.
Zesty Projects that build success
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >
Arura Group Stays Branding
Arura approached me for a rebranding of their accommodation business. Formerly Port Hughes Accommodation Centre we rebranded the name to have more character and many other elements. More >
As a start up ARKObots branding is pitched at the education sector. Fun colours with some stability that shows joy and a modern style. The brand icon allows for diverse application. More >
Mungo Lodge & Tours Branding
Mungo Lodge approached me to rebrand their business. This included full re-design, new byline ‘Unearth Mungo Ancient Story’ and brought everything together to tell their unique story of the outback lodge. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Fleurieu Penisula Tourism Maps
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
All Seasons Houseboats & Holiday Park Branding
Overseeing the successful brand development for All Seasons Houseboats and Holiday Park in Mildura. More >
Discover Murray River Branding
Development of a diverse range of visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region. More >
Euston Club Resort Branding
I worked through the club’s brand needs and we started developing different visual identity elements from both offline to online that aimed to continually build the club’s presence in the region and beyond! More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >