The school's fastest sport
NMHS Pedal Prix Video
Video was used all season for a variety of reasons. Trainings, education, research and reflection. Video was used in every race and then edited and shared on the social media platforms. This video was a collection of images and video from the whole season showing the journey of Team Focus and the energy and effort that went into a successful 2019 season. Video is also vitally important as a tool to reflect on later in life. I love keeping plenty of photos and video handy for that very reason. These times will never return and video and photos ensures good records of prior events are kept alive always.
Team Invitation to Join
It was important that school also internally saw the professionalism and the way the sport was addressing its communication seriously. Flyers were produced to encourage students to participate in pedal prix and they could find out more information online or asking a teacher. Again it was important for the brand to connect through all its channels to prove a consistent brand voice and message.
Team Focus Shirts
Working with the team, we designed these Team Focus shirts. The goal of the shirts and racing kit was to present a professional and uniformed approached. Branding and consistency unifies a team as well as says to the competitors ‘you’re one team, you’re organised and you’re ready to compete’. Keeping win with the school’s colours and brand, yet allowing the freedom of the team’s needs was the balance.
NMHS Pedal Prix Social Media
Social media is an important part of the brand for the pedal prix team. This keeps up communication to the broader community. One of the team members took responsibility for the Digital Marketing role and produced videos, posted updates and keep the school’s and pedal prix community current. This also elevated the brand of the teams and schools further, gaining more brand reach.
Flowing on from the pedal prix team’s branding are the end of season certificates. It was important that all elements of the teams and schools brands remained appropriate to retain consistent and professionalism. The certificates remained visually connected to the branding and were digitally printed and laminated with the team photo on the reverse for posterity.
History of Pedal Prix
When the season was nearing competition, I decided to put a history of the school’s Pedal Prix teams together as a book. Working with one of the former teachers, Rob Spurling who had all the resources and knowledge, we were able to compile a very interesting keepsake for the heritage of the sport in Australia. The book was digitally printed in limited run with Blurb and available as a pdf to interested parties. The flipbook above means viewers can also enjoy a look back and the sports ‘Evolution’.
Zesty Projects that build success
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Arura Group Stays Branding
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As a start up ARKObots branding is pitched at the education sector. Fun colours with some stability that shows joy and a modern style. The brand icon allows for diverse application. More >
Mungo Lodge & Tours Branding
Mungo Lodge approached me to rebrand their business. This included full re-design, new byline ‘Unearth Mungo Ancient Story’ and brought everything together to tell their unique story of the outback lodge. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Fleurieu Penisula Tourism Maps
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All Seasons Houseboats & Holiday Park Branding
Overseeing the successful brand development for All Seasons Houseboats and Holiday Park in Mildura. More >
Discover Murray River Branding
Development of a diverse range of visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region. More >
Euston Club Resort Branding
I worked through the club’s brand needs and we started developing different visual identity elements from both offline to online that aimed to continually build the club’s presence in the region and beyond! More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >