Digital Design
“Digital design is like painting, except the paint never dries
Neville Brody
Retika goes on to explain Digital designs can include content such as multimedia presentations, epub, pdf, social media, websites, email and web ads, digital billboards and digital signage and 2D animation.
Due to the wider skill set needed to produce these creative pieces, graphic designers like myself are specialising in digital design are comfortable with standard industry tools like, Illustrator, Photoshop, Indesign etc. and languages featured in digital assets HTML5, JavaScript, Ruby on Rails and CSS3. I am not a programmer but have some familiarity of code.
Digital designers are able to perform the same tasks as graphic designers. However, their knowledge and skills expand to include and focus on digital applications. Typical roles and responsibilities do not change for digital designers.
Apps
/Previously I’ve designed Apps for mobile and tablet. These included the Murray River app and TrackTime. Both apps served their purpose well however I’ve learnt that unless you have a good monetising platform Apps can be expensive to develop and maintain across all devices and operating systems.
Digital Flip books
/Many of my designs can be converted to Digital flip books. The book above was created in Indesign > pdf > Flipbook HTML5. Flipbooks are a great way to digitise your communication piece. They do not include any interactive elements but allow viewers to enjoy the experience of your book for low cost. The fundamental is still the need to communicate well through design.
eBooks
/The use of epubs or ebooks have grown in popularity. The benefit of these books means they should be able to be views on any device. You have the option of App, fixed layout or reflow layout epubs. I prefer fixed layout and can then design for the device in use. My range of Happee Trails epubs are walking guides, some with audio that allows users to enjoy the tour, not require ongoing download of data and self contained with interactive elements.
Video and Editing
/Video is the best tool for communication in many situations. An effectively designing video that works well is paramount to covering all angles in production. Video marketing has proven constantly that it is one of the most powerful marketing tactics to date. It’s effective in communicating messages is unparalleled. I use video marketing for a wide variety of needs. Training, education, promotions, entertainment, historical and more. How can you afford NOT to use video? More Video >
Digital content with Zesty eBooks
Zesty Projects that create success
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >
Arura Group Stays Branding
Arura approached me for a rebranding of their accommodation business. Formerly Port Hughes Accommodation Centre we rebranded the name to have more character and many other elements. More >
ARKObots Branding
As a start up ARKObots branding is pitched at the education sector. Fun colours with some stability that shows joy and a modern style. The brand icon allows for diverse application. More >
Mungo Lodge & Tours Branding
Mungo Lodge approached me to rebrand their business. This included full re-design, new byline ‘Unearth Mungo Ancient Story’ and brought everything together to tell their unique story of the outback lodge. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Fleurieu Penisula Tourism Maps
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
All Seasons Houseboats & Holiday Park Branding
Overseeing the successful brand development for All Seasons Houseboats and Holiday Park in Mildura. More >
Discover Murray River Branding
Development of a diverse range of visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region. More >
Euston Club Resort Branding
I worked through the club’s brand needs and we started developing different visual identity elements from both offline to online that aimed to continually build the club’s presence in the region and beyond! More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >
