One river; many lands
The Challenge
The Murray River is 2520 kilometres long and runs as a border between NSW and Victoria and finishes at the Coorong in South Australia.
The Solution
First the key was to develop a brand for the Murray River – Discover Murray River was born in 2007.
The Deliverables
- Logo(s)
- Maps
- Videos
- Signage
- Interpretive elements
- Photography
- Website
The Process
Once I’d worked through the current brand needs of the region, I started developing different visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region.
The Website
World’s largest Murray River Map
When you enter the Euston Club Resort you’re greeted by the world’s largest Murray River map on their reception wall. Map Design >
Murray River books
The Murray River is a spectacular and diverse landscape. As it winds through south-eastern Australia, it’s expanse of ancient and diverse landscapes showcase a layered tapestry of colours, textures and experiences.
Starting up near the Snowy Mountains of New South Wales and Victoria our aerial journey takes us from Khancoban at the base of the Kosciusko National Park along the stunning Upper Murray to the rushing waters that have carved steep cliff channels and fed vast river red gum forests. We then enter the Mallee and outback from the remote semi-arid landscape between Victoria, New South Wales and South Australia, the Riverland, the inspiring carved golden fossilised cliffs of the Murraylands and out to the expanse of lakes Alexandrina and Albert, where it spills into the Coorong, Murray Mouth and finally the Southern Ocean.
The aerial landscape photography highlights the region’s lush farmlands with extensive vines, orchards and agriculture which are fed by the Murray’s valuable waters. When the high river comes these images capture the powerful beauty of a fast flowing river system where the river’s banks are broken and the floodplains enjoyed the glorious and vital benefits of those waters.
Welcome to the Murray River from above. A book many years in the making, where we hope you’ll love the journey and beauty of the river’s enchanting river landscapes from the air. Where the river’s thread of life and beauty becomes self evident through this stunning aerial book.
Outback & Mallee Book – Mildura & Surrounds
The Outback and Mallee takes in Mildura, Wentworth, Robinvale the Mallee and Millewa of Victoria and New South Wales to the South Australian border. A beautiful landscape with World Heritage Mungo National Parks, Murray-Sunset National Park and Hattah National Park. Great food, wine and other experiences on the Murray River to enjoy. This book showcases this wonderful region in an easy to read, contemporary style with great images.
Discover Murray River Passport and Visitor Guide
The development, concept and design of the Discover Murray River Passport and Visitor Guide was developed to help visitors and local businesses promote the Murray River region.
I also built and developed new town maps for visitors and a new stamp system for all the visitor centres along the region to encourage visitors to stop and enjoy each town. This all worked with the Discover Murray River apps I’d built at the time and website as one strong communication strategy including linking to advertisers websites.
The booklet was designed as a handy A5, 172 pages with vouchers.
Welcome to Euston town signs
The Euston Club Resort plays a vital role in the small riverside town of Euston. As part of its beautification support, the club sponsored 2 new town entrance signs. Sourcing some of my image options they chose to go with this beautiful and peaceful riverside photo to show visitors when they enter the town the Murray River is right there to enjoy. Big and bold typography that was contemporary was key to getting attention for the new town signs. I designed the signs and provided the photography and we work with a signwriter for installation of the skins.
Robinvale Euston town map
Brand Action designed and developed the Robinvale Euston town tourist map and driving routes. Needing a contemporary design that matched the freshness of the Robinvale Euston website and logo, Shane through Brand Action customised the town map and developed a tourist driving route for visitors to explore. Local businesses supported the town map and it was an opportunity also to promote the Robinvale War Memorial website. The Euston Club Resort were significant sponsors of the town’s maps and the design I kept in feel with the towns website and other branding that’s been developed. On the reverse of the map a regional map was developed with key tourism experience and attractions along with the use of photography by Shane Strudwick Images and Murray River Photos. 10,000 A3 tear off maps were printed on 110gsm gloss stock. This town map has also been converted to a Happee Trail ebook.Murray Darling Basin Map
Zesty Projects that build success
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >
Arura Group Stays Branding
Arura approached me for a rebranding of their accommodation business. Formerly Port Hughes Accommodation Centre we rebranded the name to have more character and many other elements. More >
ARKObots Branding
As a start up ARKObots branding is pitched at the education sector. Fun colours with some stability that shows joy and a modern style. The brand icon allows for diverse application. More >
Mungo Lodge & Tours Branding
Mungo Lodge approached me to rebrand their business. This included full re-design, new byline ‘Unearth Mungo Ancient Story’ and brought everything together to tell their unique story of the outback lodge. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Fleurieu Penisula Tourism Maps
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
All Seasons Houseboats & Holiday Park Branding
Overseeing the successful brand development for All Seasons Houseboats and Holiday Park in Mildura. More >
Discover Murray River Branding
Development of a diverse range of visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region. More >
Euston Club Resort Branding
I worked through the club’s brand needs and we started developing different visual identity elements from both offline to online that aimed to continually build the club’s presence in the region and beyond! More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >
