Zesty Displays
It’s not our art, but our heart that’s on display
Gary Holland
Displays are an important part of any design strategy and are key to a customer’s decision making and communications. Fundamentally a great display aims to communication to achieve:
Customer Engagement
One of the primary purposes of creating displays is to engage customers through visual communication. By creating themed displays, you anticipate what might attract certain types of buyers and help point them in the right direction.
Consistent Branding
Every aspect of a space helps contribute to the brand’s image and message. It’s not just the type of products being sold; the music, colour scheme and décor all play an influential role in sales as well. When selecting display units and fixtures, choose colours and styles that will appeal most to the clientele. And if you want to give customers a positive first impression of what you represent, it’s critical to keep your displays clean and fresh.
Placement
Optimising communication through good displays is critical. Arrange the create an open flow and smart layout.
Department of Health Foyer Display
The Australian Department of Health commissioned myself to design and develop a new entrance way that gave visitors to their office a sense of what the department does and covers in the community in South Australia.
From indigenous to children, practitioners to elderly health both in cities and the region the foyer display showcased their role.
The key to the development and design of the foyer was about layers, diversity and flexibility. Utilising a bold digital image of a sunset from red to purples showed the landscape of Australia, the transparency of the vision was about confidence in the Department, images that were spaced off the wall in mono and colour also showed diversity and the free hanging banners allowed the display to move and not feel static which showed the flexibility of the department.
This was a very successful install and concept that was partially used in another floor as well.
End of the River Trade Interpretive Display Mannum Museum
The Mannum Dock Museum of River History approached Brand Action to design an interpretive display depicting the end of the river trade.
Using a combination of supplied resources of newspaper, photos and stories, we designed a panel as a story of the last trip by a paddle steamer. We also supplied illustrations from black and white concept to give life to the display.
The background kept in them with other elements of wood, steel etc with the use of a wool bale material texture to both add mood and emotion to the design.
Shearer Display
John and David Shearer in the late 1800s to 1900s were agricultural machinery manufacturers and inventors and very influential in Mannum. The River Dock Museum asked me to design a new interactive display that included a backlit panel board, digital display of rotating screens and large printed display mounted to the wall. Mannum Museum Branding >
World’s largest Murray River Map
When you enter the Euston Club Resort you’re greeted by the world’s largest Murray River map on their reception wall. The club wanted a map as a point of interest and to encourage tourism along the river and the region. The map measures 10m x 4m and was printed in 7 sections. I supplied all the design and photography and it also cross promoted Discover Murray River.
All Seasons Holiday Displays
All Seasons Houseboats Container
All Seasons Houseboats are very good at capitalising on opportunities. They had a shipping container in their marina for maintenance and I designed a large format print for the back and side of the container to promote their houseboats. This included information about each houseboats including plans and QR codes.
The 40 foot container proved to be a great way to promote their houseboats for both photos and layout and a call to action for the website and 1800 number. When their new shed was built a new sign was created for the side wall.
Zesty Projects that create success
Coorong Country Branding
The Coorong and Meningie region used to be a lost landscape of natural beauty, history and indigenous culture. Developing the Coorong Country brand and supporting the local community has been very rewarding More >
Arura Group Stays Branding
Arura approached me for a rebranding of their accommodation business. Formerly Port Hughes Accommodation Centre we rebranded the name to have more character and many other elements. More >
ARKObots Branding
As a start up ARKObots branding is pitched at the education sector. Fun colours with some stability that shows joy and a modern style. The brand icon allows for diverse application. More >
Mungo Lodge & Tours Branding
Mungo Lodge approached me to rebrand their business. This included full re-design, new byline ‘Unearth Mungo Ancient Story’ and brought everything together to tell their unique story of the outback lodge. More >
Norwood Morialta Pedal Prix Branding
The pedal prix team at Norwood Morialta High School had an opportunity to use pedal prix to promote the school and improve its image on the track. I developed a brand strategy to take implement the branding. More >
Fleurieu Penisula Tourism Maps
Once I’d worked through the current brand needs of the client we started developing different visual identity elements from both offline to online that aimed to continually build the tourism presence in the region. More >
Mannum Museum and Mannum Township
Working with the Mannum Dock Museum of River History and the Mannum community has been very enjoyable. The museum is the heart of tourism in Mannum and is continually working towards improving its presence for visitors. More >
All Seasons Houseboats & Holiday Park Branding
Overseeing the successful brand development for All Seasons Houseboats and Holiday Park in Mildura. More >
Discover Murray River Branding
Development of a diverse range of visual identity elements from both offline to online that aimed to continually build Discover Murray River’s presence in the region. More >
Euston Club Resort Branding
I worked through the club’s brand needs and we started developing different visual identity elements from both offline to online that aimed to continually build the club’s presence in the region and beyond! More >
Visit Wentworth Tourism Branding
This tourism marketing strategy was built on 10 core principles. The brand worked for the Shire, community and industry. A brand that can be used across the entire region and a defined point of difference. More >
