ATDW eKit Trainer

My experience was self evident in 2013 when I wrote and developed a training program in conjunction with the SATIC for the ATDW Tourism eKit. I had to develop a training program that delivered 5 industry training classes across regional South Australia. This was highly successful and my knowledge in digital marketing, branding and tourism were the key pillars for that success.

Sustainable Business & Stakeholders

Discover Murray has successfully become a sustainable business model that does not rely on government funding and is the ‘go to’ website for the Murray River region. It has excellent SEO rankings and high levels of credibility which were part of our values. Being active along the Murray has given me extensive experience in working with Tourism Australia, Tourism Victoria, Destination NSW and SATC. Along with working suitable RTOs and with many of the 24 Shires and Councils along the river.

I have also worked with Regional Development Australia. I was a board member on the South Australian Tourism Industry Council and I’ve presented at tourism conferences including Future Tourism Conference and the ARTN Conference and have been actively involved in the tourism industry for nearly 15 years with a core skill set in tourism destination marketing in regional Australia.

National Landscapes Chair

In 2009 I chaired the Tri-State National Landscapes Committee that would have brought Victoria, NSW and SA together with Mildura being the heart of a new National Landscape region in Australia. Although this program didn’t eventuate I was a firm believer and driver to put the region on the international map as a unique and world standard tourism destination.

Competencies

Running a business is highly demanding, however my ability to move quick, deliver results and be both accountable and responsible are essential skills for this role. I am able to work with all stakeholders and empathise with their needs while keeping the overall picture in mind. I can negotiate with contractors and through challenging situations. I’m pragmatic to ensure as best as possible that issues are avoided where possible and I am a great communicator through all methods, whether that is face-to-face, written, video or on the phone.

I also have an absolute range of top class skills in the creative sector. This will maximise Mildura Tourism’s opportunities. There’s no medium or communication that I haven’t been part of in my career. You may be very surprised what is possible in the digital landscape that has high value with little dollar investment. I can manage, mentor and listen as I enjoy leadership and I can follow but will question situations if they don’t make sense or fit the agreed objectives. I also spend my client’s money like its my own…frugally.

Essentially all the skill sets and competencies outlined in the application I’m capable of along with taking criticism and direction as well to learn, grow and improve. Essentially leadership is the capacity to translate vision into reality and that’s something I’m very passionate about. I feel comfortable helping Mildura and surrounds grow its future opportunities. Thank you, Shane.